With businesses going online, demand for Digital Marketing experts continues to grow strongly. Digital Content Marketing engages new and existing target audiences, by providing relevant information to build trust and make new connections. Most businesses have a dedicated team who strategises unique and effective marketing plans.
If you want to pursue an exciting and creative career in Content Marketing after graduating from a Polytechnic, the SkillsFuture Work-Study Programme is just the thing for you! The Work-Study Programme in Digital Content Marketing is a 12-month course, that gives fresh graduates the best opportunity to earn higher qualifications through facilitated learning from Singapore Polytechnic and get a head start on their career with structured On-the-Job-Training (OJT) with a leading company in the industry at the same time.
Here are some reasons why you should pursue the Work-Study Programme in Digital Content Marketing:
Join a promising field: Digital Content Marketing is a fairly new but evolving field. COVID-19 has accelerated the need for businesses to adopt digital transformation and most are shifting to digital means to reach out to their clients. With growing demand for Digital Content Marketing professionals skilled in leveraging different tools and strategies, the future remains bright with multiple career opportunities across industries.
Learn from the industry’s best: You will have the valuable opportunity to participate in work-based projects to grow your innovative ideas and learn from industry mentors through structured OJT. The insights and hands-on experience you gain will later help you excel in your job role when you conceptualise creative strategies to generate traffic and leads easily.
Hone Valuable Skills to make the difference: Executing different promotional activities digitally will require unique ideas from you and also put your soft skills to the test. The Work-Study Programme in Digital Content Marketing supports you in honing your technical skills, and soft skills in critical thinking, communication and thinking out of the box. Your enthusiastic nature will be appreciated and will open up more opportunities for your career advancement.
Visit the SP PACE Academy website for more information on the Work-Study Post-Diploma leading to Specialist Diploma in Digital Content Marketing and register your interest today! In order to enrol in the course, you must be a Singapore Citizen or Singapore Permanent Resident. The course also offers a sign-on incentive of S$5,000 (applicable for Singaporeans only and subject to eligibility).
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