Successful managers are those who communicate well, and that’s not it! During a crisis in the organisation, a good manager would know how to handle colleagues, clients, and media. It often happens that despite your best efforts, there are several unexpected emergencies that occur. Under such circumstances, it largely depends on a skilled manager to communicate effectively and handle situations.
A certification programme offered by the Continuing Education & Training (CET) providers in Singapore might be of great help for managers who want to upgrade their managerial skills. A Communication Training on Media Management enables upskilling of Operations or PR-Public Relations/CCOM-Corporate Communications personnel in handling the public and the media, especially when the business or organisation faces a sudden crisis.
How Does Communication Training Help Media Managers?
The goal of the course is to equip individuals with the knowledge and skills to develop a crisis communication plan and handle media interviews and conferences. The course trains the managers in how to deal with the toughest situations, enhance their technical expertise, and organise their thoughts.
Every media manager has to project a consistent and positive public image of the organisation and business. The online business management courses on corporate communication equip the participants with skills to develop a crisis communication plan, respond appropriately to difficult media questions, handle media interviews and manage media conferences.
How Will You Learn From The Course?
By the end of the course, you will be able to:
i) Respond to difficult media questions
ii) Plan and develop a crisis communication plan
iii) Project a consistent and positive public image of the business or organisation
iv) Confidently handle media interviews
v) Successfully manage media conferences
Who Can Enrol In The Course?
The course is suitable for:
i) Store or outlet manager in the retail sector
ii) Customer service, billing and settlement manager in the energy and chemicals sector
iii) Business-to-customer sales manager in the energy and chemicals sector
iv) Business-to-business sales and key accounts manager in the energy and chemicals sector
The minimum entry requirement for the course is a pass in “O” level English language. This is an online course and the duration is 14 hours.
The certification programme is a must for media managers who want to boost their careers and crawl up the corporate ladder with adequate knowledge and skills to beat the toughest situations at ease.
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